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Abstract
Tourism marketing is a business discipline, which employ diverse strategies to popularize the primary segments of tourism like attraction, accommodation and accessibility to tourists and creates desire in them. Tourism industry is predominantly information intensive, flourishing rapidly amidst the service sectors in India. Rivalry and intricacy in tourism industry is constantly rising and tourists are eminently in demand of legitimate, factual and localized data to plan their expedition. In order to compete and successful, tourism enterprises have to innovatively market their products or services through Information and Communication Technology (ICT) tools.