International Conference on Multidisciplinary Research in Global Challenges and Perspectives
of Sustainable Development (ICMRGCPSD) that uniquely describes Academic research and
development across the globe. This event tries to fill in the void that is being created by the current
global academic and research by the different global challenges. On 21th
December 2019 at St.Jerome’s College, Anandhanadarkudy, Nagercoil, Kanyakumari
District, Tamilnadu, India.,is being organized by the Department of Business Administration.
This event will provide unique and rational opportunities to all the attendees, researchers from
different domains. This event globally strives towards achieving excellence in the cutting edge of
all the researchers from all the disciplines of Arts, Science, Humanities, Business, Education,
Engineering and technology and tries to differentiate the gap and integrate the thoughts. of
academics and researchers worldwide.

Published: Dec 12, 2019

A Study on Marketing Performance of Women Fish Vendors

1-8 M. Annish Vinotha, Dr. A. Joseph Arul Suresh
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Impact of Information and Communication Technology in Tourism Marketing

9-16 T. C. Catherin, Dr. C. L. Jeba Melvin
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Awareness of Tax Planning Measures among Salaried Employees in Kanyakumari District

17-24 Dr.P. Sarithakumari
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Work - Life Balance of Women Entrepreneurs

25-32 Dr. A. Santhi
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Problems of Women Construction Workers in Kovilpatti

33-45 Dr.V.Darling Selvi, K. Veilatchi
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An Empirical Study - Stress At Work Place Imbalance of Life

46-55 M. Farhana Fathima , Dr. T. Helan
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Balancing Employment and Education By Arts and Science College Students in Tirunelveli

56-66 Dr. V. Darling Selvi, Ms. P. Rajaprabha
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Impact of Online Shopping Eprience of Consumers With Special Refeence To Nagercoil Town

67-72 S. Parvathi
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Consumer Perception Towards The Purchase of Textiles in Tirunelveli City

73-83 Dr. V. Darling Selvi, Mrs. D. Kalarani
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Impact of Electronic Banking Services on Customers

84-92 K. Mary Macleen Sheema, Dr. M. Subala
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A Study on Post Office Saving Habits of Rural Working Women in Thoothukudi District

93-98 Dr. S. Vijayalakshmi , M. Nithya
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A Study on Level of Awareness of Green Evolution in Consumer Goods with Special Reference To Kanniyakumari District

99-104 M.K. Sreevidhya
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Consumption Pattern and Consumer Behaviour of Meat Consumption in Rural Consumer Households in Vilavancode Taluk

105-112 W. Sunitha
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A Study on College Student’s Satisfaction Towards Mobile Wallet in Tirunelveli District

113-116 Dr.V.Sylviya Johnsi Bai, K. Nishanthini
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A Study on Level of Agreement among Consumer Regarding Green Evolution of Consumer Goods

117-122 M K Sreevidhya
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A Study of Investment Patterns and Customer Perception Towards Mutual Fund in Tirunelveli City

123-129 S.Anbu, Dr.V.Sylviya Johnsi Bai
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Digital Entrepreneurship

130-135 Dr. T. SAMSON JOE DHINAKARAN, P.PRINCE HILTON
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Job Satisfaction and Organizational Citizenship Behaviour among Private School Teachers in Tirunelveli – A Study.

136-142 Dr. S. DANIEL DAVID ANNARAJ, M. MATHEW RICHARDSON
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A Study on Impact of Online Marketing on Youngsters at J.P Nagar Bangalore

143-153 Dr.R. PARVATHI, LOKESHWARI.D.V
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“A Study on Preference of Hospital Pharmacies in Tirunelveli City”

154-163 Dr. A. Hamil, S. Sam Santhosh
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Perception of Sustainable Development: A Study among Higher Education Students, Bangalore

164-182 Sathyanarayana.R, Robin.Vivian. Frank
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A Study on The Usage of Atm Cardholders of Sbi in Kanniyakumari District

183-190 Dr. N. SAHILAH
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A Study on Consumer Satisfaction about The Hotel Industry With Special Reference in Tirunelveli District

191-197 G. Shilpa Janet, Dr. D Janis Bibiyana
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A Study on Job Satisfaction of Unregistered Agricultural Women Labourers in Tirunelveli District.

198-208 Dr. A. MARIA CHRISTIN NIRMALA, Dr. K. SATHYA BAMA
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Factors Affecting Job Satisfaction of higher Secondary Schoolteachers in Kanyakumari District Tamil Nadu

209-214 Dr. G. Arumugasamy, Dr. J.T Pratheesh
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Socio-Economic Status of Farmers in Karode Village of Thiruvananthapuram District

215-221 Dr.M. Subala, Vismaya Vince
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A Comparative Study on Banking and Non Banking Financial Institutions with Special Reference To State Bank of India and Muthoot Fincorp

222-233 ARCHANA M
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A Study on Customer Preference Towards Sampoo in Tirunelveli.

234-238 Dr.V.Sylviya Johnsi Bai, K.Jasmine Thanga Mani
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A Study on The Attitude and Behaviour of Consumers Towards Green Marketing

239-248 ANJANA M
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Financial Performance Analysis of Selected Non Banking Financial Companies – A CAMEL Model

249-259 Sugitha. S.G, Dr.E.Joseph Rubert, Dr.C.K. Sunitha
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A Study on Foreign Direct Investment (FDI) Inflows in Indian banking Sector

260-273 Maya Babu B.P
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Degree Based Topological Indices of Chemical Graphs

274-281 Dr. S. Sowmya, Dr.P Maya
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Capacity Building Through Lending By Banks

282-293 Mr. R. Edward Vettivel , Dr.V.Darling Selvi
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A Study on The Problems Involved in Anganwadi Centres

294-303 J. Rejila Jeba Deena, Dr. R. Sivanesan
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Synthesis and Photoluminescence Studies of Mg0.5ba0.5ga2o4 :0.1eu3+ Phosphor For White Led Applications

304-310 M.S.ANJU, M.R. REVUPRIYA, P.S. ANJANA, N. GOPAKUMAR
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Effect of Calcinations Temperature on Photoluminescence Studies of 0.5zno-0.5sro-Al2O3

311-316 M R Revupriya, P S Anjana, N Gopakumar, M S Anju
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Service Quality: A Delivery and Expericence of Patients in Hospitals

317-324 Siji Oliver, Dr.C.L.Jeba Melvin
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Scenario of Indian Startups with Special Reference To Agritech Startups

325-341 Dr. G. Ilankumaran
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Problems Faced By Retailers in A Tourist Spot at Kanyakumari

342-348 T. Barathi, Dr .T. Alexandria Jeyamathy
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Expression of The Self in Mrinalini Sarabhai’s “Voice of The Heart”

349-359 J KRISHNA ATHITRA
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Breaking The Cultural Codes: The Bodily Play From The Fringes

360-363 S. Ajeesh
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The Impact of Retail Business After Demonetization with Special Reference To Kanyakumari District

364-369 Dr.C. Benjamin, Vasheela Banu
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Socio- Economic Profile of Women Empowerment Through MGNREGA in Paloor Panchayat

370-376 T. ANITHA, DR. V. AHILA
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An Economic Analysis of Coconut Cultivation in Kanniyakumari District

377-384 Dr.I. UmaDevi
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Factors That Affects “Effectiveness of Recruitment and Selection Process in Kanyakumari Aavin Milk Producers Union Ltd”, Nagercoil.

385-393 N. PREM SANTHOSH, R. SAM RENU
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Green Synthesis oF Manganese Oxide Nanoparticles and Characterization USING Uv- Vis and Ftir Spectroscopy

394-402 L.Deva Vijila, G.Leema Rose, S.Aavila Thanga Bhoosan
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Green Synthesis of Zinc Oxide Nanoparticles From Mangifera Indica Seed Extract and Their Anticancer Activityagainst Skmel-28 Cell Line

403-411 B.T. Delma, Dr.M.Anitha Malbi
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A Review on Assessment of Hydrogeochemical Status of an Aquatic Environment

412-424 M. Pani Malar Hency, Dr. P. Kavitha
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Sustainable Manufacturing Process in Crepe Rubber

425-436 LUCKY CHANDRA PAUL, Dr.M.Anitha Malbi
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Digital Entrepreneurship

437-441 Dr. T.SAMSON JOE DHINAKARAN, P.PRINCE HILTON
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Photocatalytic Degradation of Basic Fuchsine Dye Using 1:3, 1:4 Sulphur Doped Titanium Dioxide Catalyst

442-474 Lydia. C, Dr. Allen Gnana Raj. G
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Dynamical System Induced By Tensor Sum and Tensor Product Operator in Measurable Function Spaces

475-495 G.S. VIGNESWARI, Dr. P. CHANDRA KALA, Dr. V. ANUSUYA
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A Chaotic Study on One-Dimensional Heisenberg Ferromagnetic Spin Chain

496-501 B. S. Gnana Blessy, M. M. Latha
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Paradigm Shift in Human Resource Management and The Emerging Trends

502-514 SREEDEVI S
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Invitro Anti-Proliferative Effect of Ruthenium(Ii)-Bipyridine- Phendione Complex on Sk-Mel-28 Cell Line

515-523 Santhiya.S, Sheeba Daniel
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Phytochemical Analysis Of Nigella Sativa Linn.(Black Cumin) And Evaluation Of Its Antimicrobial Activity

524-533 N. Shiny, Dr. S.JasminSugantha Malar
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Social Capital Performance Of Primary Health Centres In Kanyakumari District - A Study

534-540 R. Indumathi , Dr. A. Vinayagaram
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Harmony with Nature: A Study of Nature Symbols in Chimamanda Ngozi Adichie’s Purple Hibiscus

541-546 A. ANNIE DIVYA MAHISHA, DR. V. ASHA KUMARI
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Eco-friendly synthesis of silver nanoparticles using the plant Kalanchoe gastonis-bonnieri and its antimicrobial activity

547-557 S. R.Celin , DR. R.Ajitha
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An Economic Study of Institutional Deliveries in Rural Areas of Kanyakumari District

558-564 Dr. P. N.Salikumar, Dr. S. Amala Gemsla
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A Study on The Services Provided By Voluntary Consumer Organizations To The Illiterate Consumers

565-571 D.S. Prasad, Dr.M. Subala
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