Main Article Content
Abstract
Tourism offers to a nation an opportunity for earning foreign exchange at a low social cost. It not only stimulates the rate of growth of the overall economy because of its immense growth potential, but under certain situation can also be rightly regarded as an important industry for diversification of the industrial structure as well as regional development of backward area. Kanyakumari is one of the most beautiful places in South India with special characteristics. For earning foreign exchange at a lower social cost retailing industry plays a vital role in tourism sector. Retailer part is an important part in tourism sector.Without retail industry the tourists cannot satisfy the urgent needs.