Main Article Content
The consumer plays a crucial role in green evolution of consumer goods. In recent years, the demand of organic consumer goods has been doubled which indicate that the shift in consumers mindset and purchasing-decision factors. The awakening of consumer is owed to the ill effects that have started to come to sight with unpredictable weather conditions, newer and incurable health ailments, climate change and natural emergencies. This awareness creates the consumer to agree the ill effects of inorganic/harmful products and benefits of organic and green products. This agreement makes the consumer more aware and concern about safety, sustainability, healthy and quality of products.