Main Article Content
Abstract
This study has been undertaken to investigate impact of online marketing on youngsters, Digital marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. Success of marketing campaign cannot be solely achieved by digital marketing only. Rather for success of any marketing campaign it should fully harness the capabilities of various marketing techniques available within both the traditional and modern marketing. the objectives of the study to identify the level of security among people using online marketing services, to analyze the impact of online marketing on general public, to analyze acceptance level, to know the usage level of online marketing, to know satisfactory level.