Main Article Content
The main aim of consumer organizations is to accelerate consumer awareness towards their rights. The need for Voluntary Consumer Organizations is gaining momentum to play a vital role to help and to render services to the illiterate consumers in protecting their rights and interests. These organizations collect samples of different products from time to time and test them. After that the results of the tests are declared to public. In this way, these organizations provide prior information to consumers about the authenticity of product and protect them. Most of the time consumer ignores the loss he suffers on purchase of defective good or service but this attitude of not filing complaint encourages the corrupt businessmen to supply low standard or defective goods and services. The consumer must file a complaint even for a small loss. This awareness among consumers will make the sellers more conscious to supply quality product. Whenever consumer is filing a complaint it must be genuine.