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Abstract

P2P lending is the online platform which brings lenders and borrowers together virtually to lend and borrow directly at mutually agreed rate of interest. The study focuses on compatibility, opportunities and challenges of P2P lending business in Indian scenario. P2P lending is still in initial stage In India and majority people are not aware of this concept. During our study, we found there are a huge opportunities and challenges in P2P lending business in India. So, in order to analyse and interpret this concept in terms of opportunities challenges, secondary data has been used throughout. In the study, we found that P2P lending can become one of the major classes of Investment in near future if effective regulation is implemented and innovative techniques are adopted by P2P lending platforms to attract the lenders and borrowers.

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