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Abstract

Without planning in advance, the tendency of the customers to purchase the goods and services is known as impulsive buying. In the current era, impulsive buying behavior plays a vital role in customer purchase decisions. Impulsive buying behavior triggered by emotions and feelings. It is based on an unreasonable thought process of the customer’s. This study has been undertaken by the researcher to study the different factors that influence the customer’s impulsive buying behavior, to study the impact of impulsive buying behavior on customer’s purchase decisions and to analyses the relationship between demographic factors of respondents and there impulsive buying behavior. The researcher has used ANOVA, Factor analysis, regression analysis and Chi-square Test for data analysis and interpretation. This study reviled that impulsive buying behavior greatly influences the customer’s purchase decision.

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