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Abstract

Political communication is considered as one of the foremost forms of communication and its origins can be traced back to the pre-colonial and historic era. Political communication was used by the upper-class people, elites and rulers to exercise control over common man and general public. As time progressed newer concepts were introduced by various scholars and theorists. Newspaper is one of the earliest forms of communication in India. The reach of newspapers is vast amongst the people of the country. The current research study is envisioned to explore the reasons for reading political news and the coverage given to political news by newspapers. The research study adopts quantitative research approaches in the form of questionnaires among University students.

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