Main Article Content
Abstract
The investigation is made to measure the awareness level of e-banking customers and the factors influencing the e-banking adoption with special reference to Rohtak district with the help of frequency and summarised frequency. Service quality factors such as reliability, responsiveness, accessibility, security, efficiency, accuracy, assurance, customer services, communication, web designed and cost saved are taken as the factors effecting the adoption decisions. The study concluded that respondents are well known to e-banking, its services and its usage. Reliability is most preferred service quality of e-banking because Respondents gives more importance to the trustworthiness of services as compared to other service quality whereas least preferred services quality is web designing because most of the customers are well educated and efficient in using computer and internet.